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DOOH · 3 pylon sizes · turnkey service
WALED PYLON
Three pylon sizes for any DOOH application – foundation, build and service from NRW.
Turnkey LED advertising pylons: steel column built in NRW, foundation per statics, equipped with SIGNATURE RATIO or SIGNATURE 960 panels. End-to-end service including planning support, ABC Finance leasing, installation and 24/7 service.
Pixel Pitch 4.4 mmPixel Pitch 5.7 mmPixel Pitch 6.6 mm
Three pylon sizes for any DOOH application – foundation, build and service from NRW.
Three standard pylon sizes for any DOOH application – from the inner-city portrait tower to the 5.12 × 2.88 m large-format pylon at the arterial road. WALED delivers more than the screen: NRW steel build, foundation per statics, planning support, commissioning, 24/7 service – plus optional leasing through our partner ABC Finance with full tax depreciation.
Highlights
What sets the WALED PYLON apart
3 standard sizes
XL large format 5.12 × 2.88 m (16:9), Tower 1.92 × 3.84 m (portrait), Mini 2.56 × 1.44 m (compact) – with SIGNATURE RATIO or SIGNATURE 960.
Full service from NRW
Planning, statics, steel build, foundation, installation, commissioning and service – single source, all from the Ruhr region.
Planning permission included
Our team handles the entire planning permission process – including site assessment, sight-line analysis and authority communication.
Leasing via ABC Finance
Through our finance partner ABC Finance: hire-purchase with full tax write-off, typical amortisation in 24–36 months – the ad revenue pays the lease.
10,000 nits · 24/7 ready
SIGNATURE RATIO with 10,000 nits peak, IP66, 5VB fire rating, −40 °C to +55 °C – uncompromising outdoor.
Refinancing typically < 36 months
5,760 DOOH spots/day × ~16 m² × market CPM = typically €3,000–€4,000 monthly revenue per pylon – amortisation in 24–36 months.
10,000 nits
Direct-sun ready
7,680 Hz
Camera flicker-free
IP66
TÜV certified
5VB
Fire rating UL94
−40 °C to +55 °C
All-year operation
Salt spray
Coastal ready
PYLON XL · 5.12 × 2.88 m (16:9 DOOH standard)
Large-format pylon in classic city DOOH standard. Slim steel body, 20 cm bezel all around, shallow depth. Steel column 30 × 30 cm, screen edge 2.70 m above ground. 16:9 screen with SIGNATURE RATIO (320 mm module, 16 × 9 modules). 14.75 m² ad surface. Single-sided OR double-sided. Locations: city entry, arterial road, intersection.
PYLON XL double-sided · double reach
Optional double-sided: two 5.12 × 2.88 m screens back-to-back, independently programmable. Doubles ad revenue for only ~15% additional cost. Same slim steel build, depth only ~80 cm. Ideal for central reservation, park areas, pedestrian crossings – each direction sees its own content.
PYLON L · 0.96 × 3.84 m double-sided (portrait tower)
Portrait totem double-sided (standard) for shopping centres, supermarket parking, restaurant entrances. SIGNATURE 960, 1 module wide × 4 modules high per side. Slim steel column 30 × 30 cm, depth only ~40 cm despite back-to-back, screen edge 2.70 m. 7.4 m² ad surface (3.7 m² per side), 10–15 cm bezel – perfect for vertical advertising & smartphone-format content.
PYLON M · 3.14 × 1.92 m (near 16:9 landscape)
Mid-size pylon in near 16:9 ratio (1.64:1). Build: 2 × 960 mm + 1 × 1,220 mm SIGNATURE-960 cabinets wide, 2 × 960 mm high. Slim 20 × 20 cm steel column, screen edge 2.70 m. 6.03 m² ad surface, 10–15 cm bezel. Single-sided or double-sided. Ideal for smaller city locations, supermarket entries, gas station forecourts.
Full service: steel build, foundation & permits from NRW
WALED as general contractor: statics and steel construction in NRW (custom-built in our partner workshop), concrete point foundation per soil report, planning permission support with sight-line analysis. Commissioning by our technicians, then 24/7 service hotline. ONE point of contact – not 5 different trades.
Hire-purchase via ABC Finance · fully tax-deductible
On request, finance the pylon through our partner ABC Finance with hire-purchase: full 5-year depreciation, monthly rate refinanced from ad revenue. Example: 5,760 spots/day × 10 s × market CPM = typically €3,000–4,000/month per XL pylon. Typical amortisation 24–36 months.
Technical specifications
WALED PYLON – Technical specifications
| Parameter | PYLON XL | PYLON L | PYLON M |
|---|---|---|---|
| Format | 16:9 Landscape | 1:4 Hochformat | ≈ 16:9 Landscape |
| Screen W × H (mm) | 5.120 × 2.880 | 960 × 3.840 | 3.140 × 1.920 |
| Ad surface/side (m²) | 14,75 | 3,69 | 6,03 |
| Standard build | einseitig | beidseitig | einseitig |
| Optional | beidseitig | einseitig | beidseitig |
| LED series | SIGNATURE RATIO | SIGNATURE 960 | SIGNATURE 960 |
| Module raster | 16×9 × 320 mm | 1×4 × 960 mm | (2×960+1×1.220) × 2×960 mm |
| Rec. pixel pitch (mm) | 6,67 / 8 / 10 | 5,7 | 4,4 / 5,7 |
| Bezel uniform (cm) | 20 | 10–15 | 10–15 |
| Steel column (cm) | 30 × 30 | 30 × 30 | 20 × 20 |
| Body depth (cm) | ≈ 40 (einseitig) / 80 (beidseitig) | ≈ 40 (beidseitig) | ≈ 30 (einseitig) / 60 (beidseitig) |
| Screen lower edge | 2,70 m | 2,70 m | 2,70 m |
| Total height | ≈ 6,2 m | ≈ 6,5 m | ≈ 4,6 m |
| Brightness (nits) | 10.000 | 6.500 | 6.500 |
| Protection | IP66 | IP65 | IP65 |
| Avg power (kW) | 2,9 | 1,4 (beidseitig) | 1,2 (beidseitig) |
| Mains | CEE 16 A | Schuko | Schuko |
| Foundation typical | Punktfund. 2 × 2 × 1 m | Punktfund. 1,5 × 1,5 × 0,8 m | Punktfund. 1,2 × 1,2 × 0,8 m |
| DOOH revenue Ø/month per side | 3.000–4.000 € | 700–1.100 € | 1.200–1.800 € |
| Amortisation typical | 24–36 Mon. | 18–28 Mon. (beidseitig) | 18–28 Mon. |
| Planning permission | i. d. R. erforderlich | standortabhängig | oft genehmigungsfrei |
| Lead time | 10–14 Wochen | 8–12 Wochen | 8–12 Wochen |
| Warranty | 5 Jahre | 3 Jahre | 3 Jahre |
* Revenue forecasts based on 5,760 spot slots/day × 10 s and market DOOH CPMs (as of 2026). Double-sided values × 2. Actual values depend on location. Hire-purchase via ABC Finance on request. Steel build, foundation & permit as general contractor service from NRW.
Learn more
Background & technology
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